We charge from 1–3% based on how much your home actually sells for — not a one-size-fits-all commission that ignores the results.
The traditional real estate commission model charges the same percentage regardless of how your home performs. Your agent gets paid the same whether they do exceptional work or mediocre work. We think that is backwards — your marketing fee should reflect your outcome.
Your fee is determined at closing based on the final sale price relative to the appraised value. No surprises, no hidden charges.
If your home sells well below the appraised value, we charge just 1%. We believe a lower result should mean a lower fee — full stop.
When your home sells close to the appraised value, we charge 2%. A solid result near appraised value reflects accurate pricing and solid work.
When we deliver an exceptional result — selling your home well above the appraised value — we earn 3%. Our incentive is fully aligned with yours.
We work with you to establish an accurate appraised value based on a professional appraisal or a comparative market analysis using current market data and recent comparable sales in your area. Getting this number right from day one is one of the most important factors in achieving a strong result.
Selling at or very close to the appraised value falls into the 2% tier. The fee tiers are straightforward — well below appraised value is 1%, close to appraised value is 2%, well above appraised value is 3%. We will be clear about exactly how this works before you sign anything.
No. Our 1–3% fee is our marketing and representation fee for you as the seller. If a buyer's agent is involved, their commission is separate and negotiated as part of the transaction. We'll walk you through all costs before listing.
No upfront fees. Our fee is collected at closing from your proceeds.
Everything: professional photography, MLS listing, syndication to all major platforms, showing coordination, offer management, negotiation, contract management, and full transaction support through closing.
Start a conversation — we'll walk you through exactly what to expect, including which fee tier you're likely to land in.