The Process

How Charles Edward Online Realty Sells Your Home

How We Sell Your Home

Six clear steps. No surprises. An online-first process designed to get you the best possible price — with a fee that reflects the result.

STEP 01

Initial Consultation

We start with an honest, data-driven assessment of what your home is worth in today's market — no inflated numbers to win your listing, no lowball estimates. Just an accurate picture of where you stand.

No obligation. No pressure. Reach us by email or phone.
STEP 02

Professional Listing Preparation

We coordinate professional photography, write compelling listing copy, and prepare your home to make the strongest possible first impression on buyers — online and in person.

Typically completed within 3–5 days of signing.
STEP 03

Online-First Marketing

Your home is listed on the MLS and syndicated to all major real estate platforms — Zillow, Realtor.com, Redfin, and more. Our online-first approach means maximum exposure with minimal disruption to your life.

Listed within 24 hours of preparation completion.
STEP 04

Showings & Offer Management

We handle all showing coordination digitally. When offers come in, we walk you through each one clearly — no pressure, no confusion — so you can make the decision that's right for you.

You approve all showings. We handle the scheduling.
STEP 05

Negotiation & Contract

We negotiate on your behalf with one goal: maximizing your net proceeds. Once you accept an offer, we manage the contract process from start to finish — inspections, contingencies, and all the paperwork.

Full transaction management included.
STEP 06

Closing & Your Check

We coordinate with the title company, buyer's agent, and lender to get you to the closing table smoothly. Your performance-based fee is calculated at closing — and you keep the rest.

Most closings complete in 30–45 days from contract.
Why Online-First

Modern Selling for a Modern Market

Today's buyers find homes online first. Our process is built around that reality — giving your home maximum digital visibility while keeping the experience simple and transparent for you.

  • Faster response times — no waiting for office hours
  • Digital document signing — no unnecessary trips
  • Real-time updates on showings and offers
  • Broader buyer reach through online syndication
  • Transparent communication at every stage
Your Performance Fee
1%

Sells well below the appraised value

2%

Sells close to the appraised value

3%

Sells well above the appraised value

Your fee is determined at closing based on the final sale price relative to the appraised value. No surprises.
Full fee details
Important Disclaimer: The performance-based marketing fee (1–3%) is calculated based on the final sale price relative to the appraised value, and applies to approved standard residential listings only. To qualify, properties must be staged, freshly renovated, or in exceptional condition as determined at the time of listing approval. This fee does not apply to distressed properties, short sales, probate properties, or properties that are behind on their mortgage. A minimum flat marketing fee of $7,500 applies to all transactions. This fee does not include the buyer's agent commission or any other closing costs and fees.

Ready to Get Started?

The first step is a conversation. Reach us by email or phone to tell us about your home — no obligation, no pressure, just honest answers about what to expect.